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The New Methodology of Digital Businesses

We are currently living in the digital age where technology impacts us in ways that we can’t imagine life without it. From hailing taxis from the side of the footpath to letting an app do the same for us, there is an app for almost everything. The digital transformation adds value to your business by engaging talented employees, improving customer experience, and driving profitable business models.

And that’s not all that has changed, there is a lot that has changed when it comes to operating a business and marketing the products and services. Back then, businesses turned to newspapers and television to market their products but now they’ve switched to social media and WhatsApp. All this because the generation of now has become aware of their wants, leading them to easily connect with the brand’s story which makes all the difference. So, now when someone says hotel, your mind immediately says Trivago or when you’re craving for a dessert in the middle of the night, go ahead Swiggy karo, phir jo chahe karo!

Image result for swiggy

With businesses competing against each other to stay on top, it is imperative they go digital if they want to serve no less than a million customers a day. It also helps that they come up with roof- shattering deals and iconic branding strategies that allow them to make a drift in the current segment of e-commerce and offline sales. Even India’s top two e-commerce marketplaces, Amazon and Flipkart, are competing for head to head – The Great Indian Festival and The Big Billion Sale.

Image result for nikeVarious game-changers like Nike, Burger King, McDonald’s, Apple, Nissan have had their social media and digital media strategy on point, and they ensured they reached the right audience in the right time frame. Whether it’s Adidas with the Kardashian-Jenner partnership giving their brand an edge or Nike ads that are designed to inspire, the thing that works is how much the brand is being talked about.


But what more can businesses do to stay relevant? By making sure that the brand becomes
‘available’ for consumers when most needed, they can smartly connect with the audience. There is already a level of saturation in this form of marketing and novel things are required every now and then. Remember how Uber offered discounted rides to the IPL matches and other events by partnering with BookMyShow. Or when they tied up with PayTM to integrate their payment system through the wallet. Well, the tie-up – or shall we call it a well-planned strategic move – seemed to work out for PayTM, considering they boast of 10 million downloads on Google Playstore alone.

Image result for KBC on appWe’ve all played KBC on our smartphones sitting at home along with the contestant sitting on the hot seat by downloading the SonyLIV app. With daily prizes up for grabs at the end of the episode, viewers not only experience the thrill of participating but also the opportunity of matching their knowledge, boosting engagement at the same time. Similarly, PinkVilla and other brands have opted for live FB quizzes for launching their current campaign/company. It has become viably important to have a strong social media strategy in place and of course a chic website to keep reaching out to people and increasing brand awareness.

From this, we can see that businesses should focus on building strategies. Especially since most businesses are start-ups, they need to have a strong ROI-driven approach and ensure novelty each time. All of this needs to be done in order to garner fresh customers as well as grow their base of brand-loyal people. A start-up’s ever-growing reputation is, after all, built on the basis of smart communication and the quality of services (or products) they offer to their customers.

Kalyan Gali
Kalyan Gali
An enterprising professional and an astute strategist with an impressive track record of nearly 17 years in setting up tech start-ups globally, product & technology consulting, product design, process operations and implementing strategic interventions. An incredible professional journey of several challenges and opportunities, I commenced my career as a Software Engineer, UX/UI Design lead and then have worked in senior positions as a Sr. Director-Technology, VP-Product Development, Tech Innovation Manager and Media Head with renowned IT corporates. Presently, I am handling diverse assignments as an Independent Entrepreneur /Expert Strategist/ Consultant. Known best as a passionate leader and a Technology Evangelist, I have outstanding contributions in enhancing revenue streams by recommending tactical solutions, implementing best business practices, technology transfers, facilitating creative synergies and streamlining the operational framework. I have extensive experience in the areas of Product Management & Consulting, Business Development, P&L Management, Media & Communication Strategies, Research, and Content Management. Demonstrated excellence in Technical Administration, Masterminding Business Expansion plans, Optimising Resources and establishing the Systems & processes in place along with a high level of client satisfaction. Deft in analysing the business dynamics, visualising big picture, managing multiple stakeholders and providing leadership to the cross-functional teams. I am a people-oriented leader, strongly believing in maintaining long term mutually beneficial relationships by way of effective communication and collaborative efforts. Entrepreneurship is in my genes. My dad and mom have inspired me to do things differently and be a trend-setter. I have learned the skills of business handling, strategy and people management from my parents.

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