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Why is it always the right time for a start-up?

Most companies that begin as start-ups end up failing during the initial few years due to various reasons like poor management or less investment. But with the right set of products and services, efficient operation and execution as well as strong leadership, few of them set a benchmark and go on to become the next big success story. Take for example – Ola, Oyo, Paytm – all of which have blossomed into industry leaders in their own segment.


So, it brings us to the most important question, which is the trickiest element that all start-ups face and manage to fully control? Is it the product or the timing? Or maybe both? Well, the answer to this is getting the right product out at the right time.

Reduction in corporate tax
Presenting the budget on July 5, Finance Minister Nirmala Sitharaman announced a cut in corporate tax for companies from 30 per cent to 25 per cent, making it the perfect time for start-ups to grab the opportunity. For companies that don’t avail of any other incentive or commission, the effective tax rate would be 22%.

In the year 2018 alone, entrepreneurs were able to attract around $4.3 billion in investments and this number has already surpassed in the first seven months of 2019 with investments worth $4.7 billion.

Increase in funding and investment
The funding landscape and investments have substantially matured with most global VC firms from all over the world like China, Japan, the USA, and Korea setting up shop in India. According to a report by Venture Intelligence, VCs in India invested $8.5 billion in Indian start-ups in the year 2018.

Government Schemes
Women entrepreneurs and environmental start-ups are highly promoted in the industry with
respect to their idea and innovation. Also, when these start-ups are provided with the necessary support, it contributes to the growth of the economy. With upgrading technology, startups have the privilege to join accelerator programs that help then upscale their business by providing seed capital and also mentorship.

The Indian government has also relaxed its policies on giving loans and investing in different start-ups to encourage entrepreneurs to start their own business. It also provides start-ups with great value on tax returns and also benefits you with several schemes. There are various schemes like Stand-up India and Venture Capital Assistance that focus on providing them with the much-needed capital for investment at subsidized interest rates.

If I’m being honest, there is never a wrong time to launch your startup, all you need is an idea and the zeal to take it ahead. It is futile trying to wait for the right time to launch your product or service because you need to attract customers by showcasing what you have to offer. With a lot of options to choose from, the target audience is now smarter, and they know what they want. And if you wait for the right time, then you might just be left behind because someone else came up with the same idea.

Now, if these reasons seem valid to you, now is the correct time to begin working on your start-up and take it all the way to the top. As they say, there is no better time than today.

Kalyan Gali
Kalyan Gali
An enterprising professional and an astute strategist with an impressive track record of nearly 17 years in setting up tech start-ups globally, product & technology consulting, product design, process operations and implementing strategic interventions. An incredible professional journey of several challenges and opportunities, I commenced my career as a Software Engineer, UX/UI Design lead and then have worked in senior positions as a Sr. Director-Technology, VP-Product Development, Tech Innovation Manager and Media Head with renowned IT corporates. Presently, I am handling diverse assignments as an Independent Entrepreneur /Expert Strategist/ Consultant. Known best as a passionate leader and a Technology Evangelist, I have outstanding contributions in enhancing revenue streams by recommending tactical solutions, implementing best business practices, technology transfers, facilitating creative synergies and streamlining the operational framework. I have extensive experience in the areas of Product Management & Consulting, Business Development, P&L Management, Media & Communication Strategies, Research, and Content Management. Demonstrated excellence in Technical Administration, Masterminding Business Expansion plans, Optimising Resources and establishing the Systems & processes in place along with a high level of client satisfaction. Deft in analysing the business dynamics, visualising big picture, managing multiple stakeholders and providing leadership to the cross-functional teams. I am a people-oriented leader, strongly believing in maintaining long term mutually beneficial relationships by way of effective communication and collaborative efforts. Entrepreneurship is in my genes. My dad and mom have inspired me to do things differently and be a trend-setter. I have learned the skills of business handling, strategy and people management from my parents.

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