I make strategies, design & development
to create valuable products.

An astute strategist with an impressive track record of 18+ years in setting up tech start-ups globally, product & technology consulting, product design, process operations & implementing strategic interventions.

I develop solutions & technology planning with a heavy focus on loosely-coupled application architectures employing extensive use of API and microservice architectures, application integration techniques, low-dev/no-dev technology, and robotic process automation.

Alongside a strong conceptual brain, visual acuity and copy ability I also understand the strategic angle — the “why” not just the “what.” And am  able to interpret the business goals and data into creative positionings that the team can leap from.

A solid understanding of marketing and media principles and practices including online and print channels. I’m Data driven, with experience in relevant web analytics platforms (e.g. Google Analytics, 1010 Data, Adobe Analytics); and possess strong quantitative and qualitative analytical skills.