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Branding your startup with social media

Social Brand Identity Social media can be your distinct advantage to expand brand awareness and lead generation for your startup. The best part is it is a cost-effective medium of promotion. It is a mandatory channel that you SHOULD utilize. It has become a channel that you MUST use. It is the most famous and viable medium to communicate with your intended interest group and build your image...

How to Experience Consistent Revenue in Your Business

A business without revenue is a business without oxygen and the longer there is no adequate revenue, your business suffocates. The coronavirus pandemic has further implemented negatively on business revenues over the year 2020. “At this point, we estimate US corporate revenue across public and private businesses will decline by roughly $4 trillion. That is a very dangerous decline, and, if not...

9 Types of Clients and How to Deal with Them

Hey, howdy-do? Been a long time since I’ve seen you all around here! I hope, you are keeping safe and sound. Here goes my next set of writeups, and this time I’m trying to keep a bit informal, ease on reading and minds 😊 Today, businesses are competing to provide the best client service possible. The key to servicing a client well is to have a deep understanding of the client’s challenges...

AN “E” FOR ENTREPRENEUR AND “C” FOR CEO; how are they different?  

Most people will tell you that if you are an entrepreneur, you are genetically a CEO material and vice-versa. I feel that a CEO is vividly different from an entrepreneur and it is time you knew which one are you?! I have been a passionate businessman or an entrepreneur or a Founder, as they say, today and have built companies and products from ground-up. This is what makes me a businessman or an...

The Digital War Room at Each Start-Up

There was a time when all you needed to start a business was an office space with computers, fax machines, and some telephone lines. Now if you’re thinking of going down the start-up lane, you’ll need a lot more. In the fast-paced and influencing world of business, the rate at which technology is advancing is one of the most important and rapid changes we have witnessed. This is why you need to...

Entrepreneurs vs Businessmen

When children are asked about what they want to become when they grow up, you’ll hear answers like pilot, cricketer, or astronaut. How often do they come up with – entrepreneur or businessman – as the answer? Almost never. Here, I would like to point out that it seems they mean the same thing, but they aren’t. Bill Gates, Elon Musk, Mark Zuckerberg. All of us aspire to be like them and not just...

The New Methodology of Digital Businesses

We are currently living in the digital age where technology impacts us in ways that we can’t imagine life without it. From hailing taxis from the side of the footpath to letting an app do the same for us, there is an app for almost everything. The digital transformation adds value to your business by engaging talented employees, improving customer experience, and driving profitable business...

Why is it always the right time for a start-up?

Most companies that begin as start-ups end up failing during the initial few years due to various reasons like poor management or less investment. But with the right set of products and services, efficient operation and execution as well as strong leadership, few of them set a benchmark and go on to become the next big success story. Take for example – Zomato, Ola cabs, Paytm – all of which have...

How should you see the industry-economic slowdown?

Indian economy is facing the worst growth slowdown in years, with Niti Aayog Vice-Chairman Rajiv Kumar saying the ongoing financial crisis in India is “unprecedented.” Even Moody’s Investors Service has slashed India’s GDP growth rate to 6.2 for the year 2019 against the earlier projection of 6.8. The impact of economic slowdown Several sectors, including automobile and...

Alphabet Factory | Service with Purpose

Benjamin Franklin meant a lot than just this – “An investment in knowledge pays the best interest.” The Indian Education industry has grown four folds in the last decade and continues to inspire global leaders to create a drift in the system with products of value based on technology. The Unsettling Drift: The settling of Learning domain in the Indian education ecosystem is known to all...

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