The Digital War Room at Each Start-Up


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There was a time when all you needed to start a business was an office space with computers, fax machines, and some telephone lines. Now if you’re thinking of going down the start-up lane, you’ll need a lot more. In the fast-paced and influencing world of business, the rate at which technology is advancing is one of the most important and rapid changes we have witnessed.

This is why you need to take measures on assembling a digital war room building an online presence to establish your brand name with a robust digital marketing strategy.

When used correctly, digital marketing has proven to be a powerful tool – everything you do to create a strong online presence for your marketing needs. People are tech-savvy, with access to the internet at the touch of a button; on our tablets, laptops, and smartphones. So, how can start-ups take the reins and manage their digital face to go the complete way, the digital war way?

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1. Teamwork

The first thing that we need to work on is building a team – bring together talented people who can work together towards the same goal. They should possess skills like conventional marketing strategies, sophisticated grasp of available media channels (internal and external). These skills will act as a catalyst to business outreach, impact, and growth, allowing them to connect with their target audience in real-time.

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2. Physical meets digital

With the advent of social media and digital channels, businesses starting using both of these as a marketing tool to expand their reach. Even start-ups need to have a marketing team which understands how to use technology so that it works in their favour. Combining digital equipment and physical assets, start-ups can make use of the benefits of real-time monitoring, simulation, and analytics. This concept helps in reducing the operating cost and extending the lifespan of critical physical assets.

3. Online presence

Understanding and using social media marketing is surely a complex process but one that is definitely catching on. To successfully leverage your brand, start-ups need to engage their audience and communicate their message. And for this, you need an active social media strategy like Instagram, Facebook, and Twitter to create awareness. Even platforms like LinkedIn help you grow your network, generate and convert leads in order to achieve your goals.

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4. User-friendly experience

With everyone around us being perceptive and opinionated, your brand must be able to engage with your audience and your values to build a lasting relationship. You can do this by providing them with creative written as well as graphical content that both inspires and keeps them informed. Build your website in such a way that the navigation and interface are smooth and user-friendly.

For example, you can use chatbots that assist in communication or develop a series of FAQs that will answer any questions that your customers may have. The war room team also referred to by other names such as tribe or pod, has one mission which is to execute a series of quick-turnaround experiments designed to create real bottom-line impact.

Go ahead, search for more tips and trends, and fight your start-up war the digital way.

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About the author

Kalyan Gali

A technology evangelist who has played the role of virtual CTO of over a dozen tech start-ups globally, with several of them now becoming renowned names in their verticals. I’m a digital professional, leader and strategist. Most of my colleagues and gurus say am expert in business communications, product management, User product design, startup strategies, creative direction and process design.

I love making new networks or professional tie-ups. You can reach out to me if you want to talk numbers, technology, usability or movies.

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