Neo-mode of entrepreneurship


Revolution and evolution of your start-up and the ground up scalability and sustainability factorials

Start-ups are not perceived as just randomly sprouting business entities of the corporate world anymore. They are now observed and analyzed as the feed-points of job-hungry & unemployed people. Another point-of-view about the start-ups of today is that they are serving the greater good; bringing down the rate of unemployment faster than ever before. In the context of the Indian business world, where the majority of the unemployed population is either unskilled or semi-skilled, start-ups are the elixir of revival for all of them. A great many numbers of different types of hybrid business models have been introduced in the business world since the advent of start-ups. The start-ups are running worldwide on the zoom mode, vroom mode & shroom mode.

Zoom mode; start-ups either go up (successful in the establishment as a brand) or go down (rejected and shut down… later restarted with a different model of operation) in a very limited and tight timespan at an incredibly fast pace.

Vroom mode; start-ups, once initiated, are always planned to grow by leaps & bounds if not exponentially or overnight. Although, it may not happen to everyone.

Shroom mode; start-ups, since the beginning, have created a domino effect over business-minded people. One takes up something, another takes up a similar or different thing. Just like wild mushrooms, they are sprouting everywhere. But, it’s not jealousy that drives the urge here; it’s mostly a healthy sense of competitiveness!

Coming to the moot points of discussion here – the SCALABILITY & SUSTAINABILITY of your start-ups. Let’s understand the terms first.

In simplest words of understanding, Scalability is an advantage or disadvantage that the business entities comes face-to-face with as and while it expands or grows larger in the market. Scaling is now considered an important aspect of many phases of running a business like planning, strategy development, and market competition evaluation. A “scalable business” enjoys accelerated competitive advantages as it grows.

On the other hand. Sustainability is the “timespan of survival” for a business entity from the regular & frequent onslaughts of market-based competitions, risks, disruptive strategies & meltdown. A sustainable business tends to stay functional for longer periods of time as compared to other start-ups.

Both these elements are crucial, for start-ups. As entrepreneurs, they must be in your rulebook.

One additional thing, be serious about your start-up. Taking the competition or the motive of a steadfast business establishment lightly or treating it with loosely ended plans & strategies will leave you thrown out of the mainstream business line. And believe me, the recovery is either very time-taking or quite near to impossible; because there are always a number of start-ups present at any given time to replace/buy yours.


Not to discourage you, but the reality and the truth, both are hard-hitting and cruel. Survival is definitely a thing in the world today; be it of a human or a start-up. You don’t work hard enough for a day for your start-up to evolve; you will be pushed 10 days back by other ones who have. So, sweat for it..!

Evolution of a start-up is not a one-day phenomenon. It is a perpetual process of learning and growing with time; just like the growth of a teenager into an adult. In both the cases, one has to go through a lot of struggling and frustrating phases. The key is to stay calm and flow with the wind. Prioritize the issues and with a focused approach, work on them with fullest dedication & determination.

The term “ground-up” is for start-ups only: –

Both sound rhythmically perfect and as a matter of fact, are made for each other.

Ground-up literally means starting from a scratch. Ground means the foundation and up refers to adding to the base. It should not be misunderstood for “to infinity & beyond” because infinity cannot be scaled. Rather, it exhibits the fundamental approach to start or initiate something worthwhile; a start-up with evolutionary and promising development.

Many start-ups don’t even survive to last for 2-3 quarters of a single business year; leave alone the dreams of telling the success stories, giving interviews & being ranked and pictured in top magazines. Start-ups should not be perceived as dream-crushers, I’ll give a BIG no to that. Although, entrepreneurship comes heavily loaded with a variety of risks.

The era is dawning as that of the advent of neo-entrepreneurship. One, where risks exist but along with those leadership stalwarts that tackle them skillfully, as they approach. During the risks is developing as an art for the neo-entrepreneurs. The key to the locks of untapped potential success rests in the hands of such people. It’s totally up to you, to either find them or be one of them..!

About the author

Kalyan Gali

A technology evangelist who has played the role of virtual CTO of over a dozen tech start-ups globally, with several of them now becoming renowned names in their verticals. I’m a digital professional, leader and strategist. Most of my colleagues and gurus say am expert in business communications, product management, User product design, startup strategies, creative direction and process design.

I love making new networks or professional tie-ups. You can reach out to me if you want to talk numbers, technology, usability or movies.

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