ArchiveMarch 2018

The Facebook case study and how internet security affects us all


It has been a PR nightmare – there is no doubt about it. Not only that, it is not the first one for Facebook in India. Their Free Basics campaign in partnership with Reliance backfired badly since it was against the principles of the net neutrality campaign. To make matters worse (for them), the telecom regulator ruled in favour of net neutrality.  To summarise the March 2018 scandal...

5 Lessons from e-commerce start-ups that will help you click


It is a great time to be an e-commerce start-up. With the mobile era that doesn’t seem to be going anywhere soon (which works perfectly in this case), brands are shifting towards moving their merchandise online. In fact, a Gartner report had predicted that by 2018, 50% of consumers in mature markets (like North America, Japan, Western Europe) will be making transactions through their smartphones...

8 Start-up metrics every entrepreneur should know about


As an entrepreneur, you are probably breathing metrics every single day; and why shouldn’t you? After all, they literally define the health of your business. It is imperative that you take the time and gauge through these critical data points that delineate and monitor the success of your start-up. Believe me, they are probably more important than running after the right talent or chasing funding...

Top 5 Takeaways from the Aggregator Business Model


The ‘Aggregator Model’ is becoming increasingly popular among entrepreneurs and consumers alike, with at least one brand for every sector – from transportation (Ola, Uber), services (UrbanClap), groceries (Big Basket, Grofers), fitness (Fitternity), hotels (Airbnb, Oyo) and more. For the consumer, it is the convenience that is attractive, for the entrepreneur, it is the large...

Making it Pitch Perfect – 10 ideas to help you deliver your business idea


Your pitch is what stands between your business idea getting off the ground or being banished into oblivion. Hence, it matters and what’s more, it matters the most. Veterans of the industry have often described the process of the pitch as ‘pretty much like online dating’, where the only thing that matters at first is that you are either hot or not. If you are lucky, then eventually you will find...

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